In the event you become involved in a crisis, the ability to work with the media can be a determining factor as to how well you recover from the incident.
Knowing what to say, when and how to say it, will be vital to the public perception of your organization.
Placing the owner, president, CEO, CFO in front of the cameras isn't always your best option.
Having a gate keeper, a spokesperson that can provide you with the necessary time to create the proper messaging is critical.
Never lie to the media, hang up on a reporter, or respond with the dreaded "No Comment".
Tactical Public Relations is experienced with working in a crisis situation. We initiate a media response protocol.
Acting as your spokesperson, we will help you to steer clear of potential pitfalls and work with you to prevent misstatements and backpedaling.
Before the media calls you, call us 212-794-0004 or Fill out our Contact Form